Alex Romero
Global Food Market Analyst
Alex Romero is a global food market analyst specialising in the tortilla, flatbread, and wrap category. He tracks distribution channel shifts, demand trends, and competitive dynamics to help importers and distributors make informed sourcing decisions.
Articles by Alex Romero
Tortilla Market Growth: Why the Industry Shows No Signs of Slowing
The global tortilla market has grown consistently for over a decade and shows no signs of slowing. Here is what is driving demand and what it means for distributors and importers.
Why Every Food Distributor Now Carries Tortillas
Not long ago tortillas were considered a niche product outside Mexico. Today they are a core category in distributor warehouses across Europe and North America. Here is what changed.
How Tortillas Became the World's Most Versatile Bread
From ancient Mesoamerican staple to global foodservice platform, tortillas have evolved into the most adaptable bread format on the planet — and their worldwide journey is still accelerating.