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Alex Romero
Global Food Market Analyst
Alex Romero is a global food market analyst specialising in tortillas, flatbreads and wraps, tracking channel shifts and demand for importers and distributors.
Tortilla market growth trendsDistribution channel analysisGlobal foodservice demandRetail category insightsB2B sourcing intelligence
Articles by Alex Romero
·6 min read
Tortilla Market Growth: Why the Industry Shows No Signs of Slowing
The global tortilla market has grown consistently for over a decade and shows no signs of slowing. Here is what is driving demand and what it means for distributors and importers.
·6 min read
Why Every Food Distributor Now Carries Tortillas
Not long ago tortillas were considered a niche product outside Mexico. Today they are a core category in distributor warehouses across Europe and North America. Here is what changed.
·7 min read
How Tortillas Became the World's Most Versatile Bread
From ancient Mesoamerican staple to global foodservice platform, tortillas have evolved into the most adaptable bread format on the planet — and their worldwide journey is still accelerating.